Visit the medieval town of gruyeres and his castle, and sample gruyere cheese widely considered the tastiest cheese in switzerland. In 1884, alexis sechaud set up his company in montreux. Swiss chocolatiers chocolate tour of switzerland vevey. Montreaux final analysis montreaux chocolate usa team. This venture would become montreaux chocolate usa, with new product development headed by andrea torres. Montreaux chocolate case study solution and analysis of. Jumped on a bus after arriving to gruyere and then on to the cailler chocolate factory. This is the first time montreaux usa, an offshoot of a swiss confectioner, has created a product specifically for u. Montreaux analysis free download as powerpoint presentation. Montreaux chocolate usa are americans ready for healthy dark chocolate case solution. Its a kind of miniature switzerland where visitors and locals have been living together for three centuries. The chocolate maker processes raw cacao beans into a product such as chocolate liquor or couverture. So can we take some other train and visit these factories.
Montreaux chocolate usa group 4 alok a jahagirdar ankur chugh rohan gupta rohit deo shrinet shiven kalelkar vivek agarwal. Trips in the comfort of 1st class, in a pullman belle epoque carriage vintage 1915 or the ultramodern panorama car affording stunning views of the vineyards surrounding montreux and medieval gruyeres. Swiss chocolate train montreux 2020 all you need to know. Students must perform a quantitative analysis as part of their work. The case explains the steps torres and her npd team have completed and describes the decisions that lie ahead, a few months in advance of the anticipated launch. Private gruyeres tour including cheese and chocolate factory. Apollo acquires rights to montreaux for america on june 2011 consumer food group cfg, a subsidiary, forms montreaux usa andrea torres, director of new development, is faced with. Montreaux chocolate usa are americans ready for healthy dark chocolate case study solution. Andrea torres, director of new product development at a highendchocolate,they had developed and launched new product calledhealthy dark chocolatewith fruits. Departing from montreux, the exceptional goldenpass carriages carry their passengers to the mediaeval town of gruyeres and the maison cailler in broc. We traveled in a luxury panoramic car while enjoying coffee or hot chocolate and a croissant. Chocolate train from montreux rick steves travel forum.
First, you start with an amazing ride on the chocolate train from montreux station to gruyere. Montreaux chocolate is a european company, unfamiliar in the united states of america. Montreaux chocolate usa chocolate producto negocio. Swiss chocolate train montreux 2020 what to know before. You can change your cookie settings at any time but parts of our site will not function correctly without them. Stroll the atmospheric streets and cobblestone lanes of altstadt, or old town, with a local guidean expert in zurichs artisanal shops and the swiss confections the country is. The region is especially rich in cultural events, including the unmissable montreux jazz festival, and boasts some of the best hotel schools and private clinics in the world. Excursion tips for montreux and the surrounding area. Check out tripadvisor members 8,490 candid photos and videos. Andrea torres, director of new product development at a highend chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. Identify the most salient aspects of the chocolate confectionery industry, globally and domestically, that bear on a new product introduction. Most of the trip follows the same picturesque route the swiss golden pass train takes.
The swiss didnt invent trains either, but getting about in switzerland the. Chocolate train the mustdo trip for all swiss gourmet holidays, everyone will find something to enjoy on the chocolate train, whether its sweet or savoury. Dec 01, 2014 this is the first time montreaux usa, an offshoot of a swiss confectioner, has created a product specifically for u. Harvard business case studies solutions assignment help. Hi im travelling to switzerland in april will b stayin in interlaken we were keen on going to the chocolate and cheese factory montreux thru the chocolate train since april its not operational how do we go there pls advise also how long. The swiss chocolate train is a joint venture between goldenpass services and caillernestle. Pestel pest analysis of montreaux chocolate case solution. In 1875, daniel peter first produced a blend of chocolate and milk in his workshop in vevey. The best chocolate in veveymontreuxlausanne montreux. Establishing premium chocolate in us mass market manufacturing. Evaluate the achieve ability of the company objectives for montreal usa. For the official departure of the chocolate train excursion, reservation fee is 49 chf with a 1stclass pass or 59 chf with a 2ndclass pass because this is considered a 1stclass coach and you have to upgrade. Andrea torres is the director of new product development at montreaux chocolate usa. The first stop is at the gruyeres cheese factory where we had an interesting tour that ended in the cheese shop.
Although as we can see from the text, montreaux chocolate is backed by apollo food,as a chocolate. Case solution, this case is about competition, customers, forecasting, market research, product development publication date. This invention revolutionised the manufacture of chocolate and established its international reputation. Each day there is a special chocolate eventcreate your own chocolate treat, visit with a top chocolatier and taste their finest, and explore single source chocolate from. Montreaux wants to have a relationship with apollo so it can break into the us market. If you have a swiss pass, youll get a discount on the fare. The twisty rail journey up into the mountains takes a full day, leaving the montreux station at 9. The case explains the steps torres and her npd team have completed and describes the decisions that lie ahead. In october 2012, andrea torres, director of new product development at montreaux.
On our way back from a wonderful day at gruyere castle and a tour of caillernestle chocolate factory. Learn of gruyeres medieval history at thcentury with gruyeres castle visit, then visit the. Gruyeres and the chocolate train are on the same route as the golden pass line. The chocolatier makes confectionery from that chocolate. The caillernestle chocolate factory in broc, switzerland. So what makes certain chocolates gourmet and pre mium. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them. Montreaux final analysis montreaux chocolate usa team one. The exhibit given in the case, lists the trial purchase that incorporates the probability of the consumer that would definitely buy the chocolate from montreaux and this is around 23% and those who has the tendency to buy, but not definite about it is around 40% this study incorporate and resulted after surveying the 120 households of the usa. Evaluate the achievability of the company objectives for montreaux usa. Hello, e are visiting to switzerland in june 20 and renting a cottage in engleberg. Times may vary from year to year, so check the online brochure in pdf format for current details. Industria confiteria, snacks, queso, bebidas, galletas. The us chocolate market is expected to grow at 2% by.
With the us chocolate market expected to grow almost 2% annually through 2015, the. Why do you feel these issues and challenges are key to the success of the new product line. As part of a day tour the chocolate train was an interesting 45 minute ride through the very scenic area. For instance, trains from montreux depart hourly, then connect at montbovon to for the train to gruyeres and brocfabrique.
Apollo vs montreaux vs sub brand name future strategy. But the chocolate makers of switzerland pretty much came up with the idea of mixing it with milk and sugar to make sweet milk chocolate. In 2011, apollo acquired the exclusive rights to manufacture and market montreaux. On the discover swiss cuisine french inspired tour, youll meet and work with both top chocolatiers and chocolate makers. The montreux riviera is the cradle of the famous swiss milk chocolate. Montreaux chocolate case study thursday, september 18, 2014 11. At its core, sustainable, successful premium choco. The region is especially rich in cultural events, including the unmissable montreux jazz festival, and boasts some of the best hotel schools and private clinics in. Swiss chocolate train montreux 2020 all you need to. This is what got montreaux chocolate motivated to expand and introduce their product of a healthy dark chocolate candy in the united states.
Multinational companies in geneva and vaud growth engine at risk. Andrea torres and npd new product development teams charter were to achieve national distribution of montreaux chocolate usa and continue to significantly build the chocolate business in the us by developing new product lines case, page. She is in charge of delivering a comprehensive presentation to the board of the company regarding her and her teams research and findings about the purchase of the rights to distribute monteauxs european chocolate in the us, as a way to increase the companys market share in pursuit of the upscale. May 30, 2018 youre looking at 56 hours round trip interlaken to montreux plus getting to brocfabrique, the chocolate factory, and time spent there. Youre looking at 56 hours round trip interlaken to montreux plus getting to brocfabrique, the chocolate factory, and time spent there. The us chocolate market is expected to grow at 2% by 2015. Swiss chocolate train montreux all you need to know. The swiss railways timetable will give you all the train schedules youll need to plan it out and decide for yourself if it is doable for you. Swiss chocolate train route tickets from euro railways. If youre looking for some information about where to find some of the best chocolate in vevey montreux lausanne, i wrote a blog post with pictures and addresses. Contact us directly at casesolutionsavailableatgmaildotcom if you want to order for montreaux chocolate usa.
Swot analysis conclusion contents introduction corporate and company background objectives consumer food group 2. Case solution at is the number 1 destination for getting the case studies. Premium chocolate is not just a higher price point. This really is the first time montreaux usa, an offshoot of a swiss confectioner, has created a product specifically for u. Pest analyses is a widely used tool to analyze the political, economic, sociocultural, technological, environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Swiss chocolate train switzerland scenic rail ride from. Identify the most salient or important aspects of the chocolate confectionary industry, globally and domestically, that are critical for understanding a new product introduction of this type.
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